Presentations

Past Presentations

“The 30-60-90 Day Checklist for New and Aspiring Vice Presidents.”
CASE Conference on Marketing and Branding, Seattle, WA (June 2023).

“Lessons from #ProjectPowerLunch: A Focus Group Case Study.”
CASE District III 2013 Conference, Atlanta, GA (February 2019).

“Strategic on a Shoestring.”
College Communicators Association, Winter 2019 Conference, Georgetown University (January 2019); Co-presenter, PRSA Counselors to Higher Education 2017 Conference, Washington, DC (April 2017).

“How Sweet Briar College Found Its FIERCE.”
American Marketing Association Symposium for the Marketing of Higher Education, Orlando, FL (December 2018). Capture Higher Ed’s Resolve Conference, Louisville, KY (January 2019).

“Process, Partnerships, and Internal Alignment.”
Co-presenter, CASE District II 2017 Conference, Baltimore, MD (February 2017).

“The Importance of On-Campus Brand Reinvigoration to Brand Lifecycle: Virginia Tech’s ‘I invent’ Campaign.”
Co-presenter, CASE District III 2013 Conference, Atlanta, GA (February 2013). Co-presenter, American Marketing Association Symposium for the Marketing of Higher Education, New Orleans, LA (November 2012). Accompanying paper published in the American Marketing Association Symposium for the Marketing of Higher Education 2012 Professional Proceedings Journal.

“Managing Outsourced Creative Resources.”
Panel presenter, College Communicators Association Fall 2012 Conference, Old Dominion University (October 2012).

“Get Smart for Campus Visits with a Mobile App.”
Co-presenter with Kelly Queijo, Smart College Visit; College Communicators Association Fall 2012 Conference, Old Dominion University (October 2012).

“Print vs. Online Magazine – Effect of Medium on Open Rate and Memory.”
Co-presenter, College Communicators Association Spring 2012 Conference, University of Richmond (April 2012).

“What Advancement Leaders Need to Know about Magazines.”
Panel presenter, CASE District III 2012 Conference, Atlanta, GA (February 2012).

“Recreating the Campus Visitor Experience.”
Co-presenter, American Marketing Association Symposium for the Marketing of Higher Education, Chicago, IL (November 2011). Accompanying paper published in the American Marketing Association Symposium for the Marketing of Higher Education 2011 Professional Proceedings Journal.

“Think Like Your Audience: Energize Content Development with Personas.”
Co-presenter with Blair Garland, Roanoke College; College Communicators Association Fall 2010 Conference, University of Virginia (November 2010).

“Turning Brand Enthusiasts into Brand Ambassadors.”
American Marketing Association Symposium for the Marketing of Higher Education, San Diego, CA (November 2010). Accompanying paper published in the American Marketing Association Symposium for the Marketing of Higher Education 2010 Professional Proceedings Journal. Virginia Tech Brand Ambassador Certification Program. Founder and instructor of numerous courses in this certificate program for staff and faculty (2009-15).

“The Beginner’s Checklist for Leveraging Social Media to Market Higher Education.”
American Marketing Association Symposium for the Marketing of Higher Education, Boston, MA (November 2009). Accompanying paper published in the American Marketing Association Symposium for the Marketing of Higher Education 2009 Professional Proceedings Journal.

“Wow – such an incredible tool! I really appreciate this session. It gave me a lot to think about and work with in my next role.”

– CASE Conference on Marketing and Branding 2023 attendee (on the 30-60-90 Day Checklist)

“Thanks so much for joining us at our back-to-school event…Your creative and imaginative work is greatly appreciated.”

– College alumna

“Thank you for being a presenter and having conversations with students about their career goals. You have made a tremendous impact on this place and for you I am grateful.”

– Director of Career Services at a liberal arts college